How do you keep fresh content flowing for repeat clients? When someone comes back to update their personal brand photos once every few months or once every year, it’s important that we get it right everytime. We want it to be consistent with their brand, but not redundant from one shoot to the next. Marty Moore’s two shoots are perfect examples of how to properly execute this.
Here are my top 3 things to consider:
Consider location.
I always emphasize how important location is for a brand shoot, but the 2nd or 3rd time around, location plays an even bigger role.
Contrary to what one might think, you don’t want to choose somewhere wildly different. The goal is to choose somewhere that offers new perspectives but is still cohesive with the photos we’ve already shot and the brand story we’ve been telling. For some, that could even be the same location for more than one session. For others, that could mean hunting for the perfect new space to rent for each shoot.
Freshen up the wardrobe.
This will vary from brand to brand, but for Marty’s in particular, his look is the casual suit jacket over a white shirt with jeans or trousers. So for him, we kept it consistent but paid close attention to the smaller details - the cuff links, the watch, the tech accessories.
For other brands, half of the fun in planning the 2nd shoot could be choosing a whole new wardrobe! There are no rules here, so switching up the look or keeping it similar, it’s all good.
Dig into the purpose behind the shoot
Is it for a new product or course launch? Are you offering a new service? Celebrating a big biz milestone?
Whatever the purpose is, this will steer us in the right direction to create brand new content, even if we are shooting on the same neutral backdrop. Planning the right “action” shots is really what guides the story we want to tell.
Marty’s team chose to rent the lovely Newburyport Studio for their shoot. It was my first time shooting there, and wow was it versatile! I can’t wait to shoot there again. Marty’s team once again provided amazing creative direction, and it’s always satisfying to hear they were thrilled with the outcome.