Families That Book Every Year, With the Laliberte Family | Boston Family Photographer

As someone who has been photographing families in Boston for a long time, it’s always a good feeling to see a familiar name pop up in my calendar year after year. When parents trust me to capture special memories and milestones of their kids growing up, it is a huge part of what makes my job so worth it. Watching only children turn into big brothers and sisters, or tiny newborns becoming crazy toddlers, it’s all so special! Every year our shoot gets to be a completely one-of-a-kind experience, and getting to know them through the years helps us document their true personalities.

When it comes to photographing siblings, the Laliberte family has it on point. With three young boys who are FULL of energy, the shoot is never boring, never shy, and always a blast. I feel like every session I get to see them fall more into their roles as big, middle and little brothers who love to taunt and annoy each other, but also play together and cheer each other on.

Every kid has such a unique personality when it comes to family photo sessions, and it blows my mind every time a kid who was once slow to warm up turns into my bestie for the day. With the Laliberte fam I never know what direction the boys will take us for photos, and when I let the kids lead the charge, the photos are always some of the best. Will we be hanging ornaments off the christmas tree, roasting marshmallows, or throwing the football around?? Would it be crazy to do all 3 in one session? Nope! The candid magic starts where the posing ends, and those Laliberte brothers know how it’s done.

Family photos should be an experience we both get to look forward to every year. I get to check in with my awesome client families and see how they’ve grown, and you get to go home with memories to cherish for a lifetime at every age.

Families That Book Every Year, With the DuBuc Family | Boston Family Photographer

What makes families keep choosing me, your trusted Boston family photographer, to capture those precious moments year after year? I think it has a lot to do with the pictures, but it’s also about the relationships. You want someone who knows your family, who knows how to talk to your kids and deal with your grumpy husband (just kidding dads, we love you!) It’s like a mini reunion every year and I love already knowing the kids going into a session.

If there is one thing I love about family photography, it’s watching families grow and evolve year after year. It's like having a backstage pass to the most heartwarming show on Earth. Seeing your little ones go from crawling to conquering the world, capturing the subtle changes in your dynamics, and freezing those moments that make your family uniquely yours - I live for it.

I also love seeing moms and dads go from rookies with newborn babies to experienced veteran parents of confident, well loved kiddos.

As a mom of a 2 and 4 year old, I feel like they are different people everyday. This time while they are little is fleeting, and I want to capture everything (which is maybe why we all have 1,587,000 videos of them on our phones), but having these yearly sessions to put in an album and look back on, is one tradition I look forward to and will always prioritize.

So, cheers to our yearly tradition of freezing time and creating a visual diary of your family's incredible journey. Whether it’s for spring blooms, summer on the beach, fall foliage, or braving a snowy winter session, I hope to see you again this year.

Moodboarding: How to Inspire Your Brand Photos with Stunning Digital Visuals | Boston Brand Photographer

Picture this: You have booked your brand photoshoot, and you’re ready to make a statement with gorgeous, on-brand images for your website, but you arrive, and the vibe is “bright and casual”, not the “upscale and elegant” vibe you were going for. Didn’t you talk with your photographer about this beforehand?

Moodboarding (or modern-day Pinning on Pinterest) is THE best way to communicate what you want your branding photoshoot to look like to your photographer. In our initial conversation, I ask a lot of questions about your brand, your ideal client, and especially about what you want your photos to look like. As much as we chat about this, there is no replacement for visual representation. As I tell my clients, “modern farmhouse magic” can translate totally differently to two people. It’s always best to have visual inspiration to communicate your “dark, sophisticated, moody” or “bright, cheerful, casual” vibe.

Where to Start:

Create a Pinterest board you can share with your team. This part may feel like homework but it’s so fun, this is where your brand personality can really shine! Pinning images that reflect your brand's values, mission, and personality helps you define and communicate your identity visually. It's like giving your brand a voice without saying a word.

To Create your own Pinterest Inspiration Board:

1. Create a new board: "your business name brand photoshoot" and check the box to keep it secret

2. Search relevant terms. Use words to describe your brand, "bright, modern, minimal", and words relevant to your industry. This might look like "bright modern interior design brand photoshoot ideas" or another iteration of that. The goal is not to find exact images we will replicate, but to use your board to come up with the overall brand aesthetic that you are going for.

3. You'll want about 10-15 images on your board. You want to have enough variety, but too many could start to lose focus on the main concept.

4. Share your board with your team.

That’s it! Now you and your team of marketers, web designers, hair and makeup artist, and photographer will all be on the same page to help you create stunning visuals that are on brand for your business.

Visual Content Calendar: How to Plan a Year’s Worth of Social Media from One Photoshoot | Boston Brand Photographer

It feels like in the last few years we have really entered the era of the small business, so many more people are looking to shop locally and establish relationships with companies and people that they want to use over and over again. As a personal brand photographer, I’ve worked with many brands in and around my South End neighborhood of Boston, Massachusetts, and I can’t emphasize enough the value of taking personal brand photos. Investing time and resources in a brand photoshoot to capture the essence of your personal brand to share with the world is crucial to growing and having your name passed down the line by your clients. But once you’ve done so you might be thinking what do I do with these images now?

 With a gallery of professional images that beautifully represent your business in your hands, how can you use them to get the most out of every photo? In this guide, we'll explore the importance of these brand photos and dive into strategies for maximizing their potential through a long-term social media plan. We want you to have the power to elevate your online presence and uplevel your business!

The Importance of Brand Photos

Your brand photos are so much more than just product photos or a headshot; they are a huge part of your online identity. In a digital age where first impressions matter, professional brand photography sets the stage to convey your personality, values, and the unique story behind your business. Once you have your gallery in hand, the key is to not wait! Let’s start planning so these images can become an innate part of the way clients recognize you and your brand.

Using Your Professional Photos Wisely

While it's tempting to use your brand photos across all your social media channels all at once, you want to make sure you’re using them in the best places possible. Use your favorite or most impactful images for key social media posts or announcements, or on your website. By focusing on quality over quantity, you maintain a consistent brand image, without overusing the photos to the point where you have nothing left to post in just a few weeks. Remember, these images were a labor of love, so use them wisely to maintain engagement and interest without getting repetitive

Tips for Yearlong Content Planning

To ensure a steady stream of captivating content throughout the year, consider creating a yearlong content plan. This may sound overwhelming, because who really knows what they want to post in December when we’re just barely moving into February? Start by outlining your goals or themes for each month, and aligning them with your business objectives and promotional activities. This allows you to strategically incorporate your brand photos into campaigns, product launches, or seasonal content. If you post a lot of content, this may mean planning a photoshoot each quarter, or twice yearly. If you don’t need daily or weekly content, that could mean just one brand photoshoot per year. By planning in advance, you'll be able to budget accordingly, plan your entire content calendar, and save yourself the time and stress of what to use and when. Remember, plans can always change.

A brand photoshoot is a powerful investment that is a huge part of establishing your brand in the online world. Use this as a guide to show off the full potential of your brand photoshoot, laying the groundwork for a successful social media presence to connect with your audience and uplevel your business!

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In home sessions and why I love them | Boston family photographer

Your home is special to you. This is number one. It’s where you create a great majority of your family memories, and it’s where you all feel comfortable. I didn’t actually realize how true this was until we did our own family photos in our home last winter. There’s something about the photos in our bed that just hits 

1. It’s easy. This sounds like a simple answer, but if you have young kids, and you take away the whole element of getting them out the door and into the car or stroller once they’re ready, it’s a game changer. Just getting them dressed and letting them be make all the difference between a stressful session, and a peaceful session.

2. Weather is not an issue. No checking the weather app every hour leading up to our session.

3. We have more flexibility in scheduling a time. This is a big one. We schedule outdoor sessions 2 hours before sunset or just after sunrise. The longer the days are, the harder it can be for families to schedule an outdoor session. An outdoor session at 6PM may have beautiful light, but also may be harder on your kids’ dinner and bedtime routine. Indoor sessions are usually scheduled around 10AM, so no sunrise wake-and-go, and no witching hour meltdowns.

4. Go with a casual wardrobe. Socks and shoes off, get comfy. I usually recommend lighter, solid colors, and very low pressure coordination. And the best part? If someone gets a stain, just change because you’re at home!

Where do I start? Tips for planning your best personal brand session | Boston Photographer

As a small business owner, you know that branding is everything. And one of the best ways to showcase your brand is through professional photoshoots. But where do you start? Don't worry – planning a successful brand photoshoot doesn't have to be overwhelming. With these four easy steps, you can plan and execute a photoshoot that perfectly captures your brand's personality and message:

Step 1: Communication is key to successful planning, and that's why I always start with a conversation before commencing any project. This gives me the opportunity to understand your brand, goals, and vision for the photos. If you already have a Pinterest board with ideas in mind, please share it with me so that we can work together to bring your vision to life. Even if you don't have a Pinterest board yet, don't worry; we'll work together to create one that aligns with your goals and vision. Based on our conversation, I will provide suggestions and recommendations that are tailored to your brand and objectives. With clear communication and collaboration, we can create stunning visuals that effectively communicate your message and resonate with your target audience.

Step 2: Fill out your questionnaire. This is like an ultimate brainstorm session for your brand. It is an opportunity to reflect on your brand and think deeply about its strategy. If you have a clear brand strategy in place, filling out the questionnaire may be a breeze, but if not, it could require some more thought and reflection. The questionnaire will help you to define your brand's unique selling proposition (USP), target audience, mission statement, and messaging. This information is essential for creating a cohesive and effective brand identity that resonates with your customers.

Step 3: Decide on a location. This is one of the most important elements, and should not be overlooked. The location we shoot should be authentic to your brand, versatile, and (of course) available to rent or use. See more about choosing a location here.

Step 4: Create your inspo board on Pinterest. Sometime between our initial call and two weeks leading up to our shoot date, you’ll want to create a Pinterest board for inspiration. This is where I can actually SEE what your vision might look like. Words are great, but “modern chic” might mean one thing to you and another to someone else. A mood board is the best way for us to get on the same page visually. When planning your branding photoshoot, it's important to also consider props! They can add depth and interest to your photos, as well as tie in with your branding. Gather any props you may need in advance and make sure they align with the overall aesthetic of your shoot.

Planning a brand photoshoot requires thoughtful consideration and strategizing. Start by defining your brand's target audience, mission statement, and messaging through a questionnaire. Next, choose a location that aligns with your brand's authenticity and versatility. Create a Pinterest board for inspiration and gather props that tie in with your branding. By following these steps, you can create a cohesive and effective brand identity that resonates with your customers through stunning visuals.

Don't worry, you’re in good hands. I’ll use all of this info to create an absolute killer shot list for us. Next stop is wardrobe… :)

What does a typical day look like at a brand shoot? | Boston Photographer

As a personal branding photographer in Boston, I can help elevate your business by highlighting your values, personality, and style. As a small business owner, it's essential to have high-quality photos that showcase your brand and products. Having on-brand photos spread across your website and social media has the ability to draw in prospective clients and customers. A branding session can be anywhere from one hour to a full day. That's where a personal brand photographer comes in. We plan, we prepare, we find the perfect location, we book hair and makeup, we choose amazing on-brand outfits, but what does the day of our brand shoot actually look like?

In this blog post, we'll give you a sneak peek into the process. From scouting locations to setting up equipment and directing poses, you'll get an inside look at the steps involved in creating stunning images that capture your brand's essence. So if you're considering hiring a personal brand photographer or simply curious about what goes into a photoshoot, keep reading! Here is exactly what to expect, broken down into 6 steps:

1. If you’ve booked hair and makeup, they will arrive first, about two hours before our scheduled start time. Now is the time to communicate and show them any inspiration images, and your outfits for the photo shoot.

2. We’re here! Emily and her assistant will arrive at the time we’ve scheduled for arrival. We’ll spend about 20 minutes scouting the location and setting up lighting if necessary. Once you’re ready, we’ll go over your wardrobe and come up with a plan for which outfit to shoot in front of which backdrop. In addition, we’ll chat about the feel you want to capture in each image and how to best direct you during the shoot.

3. We’ll start shooting. During the shoot, Emily will give direction on how to pose, where to look, and what kind of energy to bring. We may try several different positions and angles until we get just the right shot. And don’t worry if you feel a little awkward at first – it’s completely normal! The important thing is to relax. You don’t need to know what to do in front of the camera, Emily will direct you, and no matter how “unphotogenic” you are, you will start to loosen up and even have fun in front of the camera… and it will show in the photos!

4. There’s no rush. Emily will have her shot list and timeline, which we’ve outlined ahead of time, with plenty of wiggle room for breaks, wardrobe mishaps, hair and makeup touchups, etc.

5. We’ll shoot a lot. A lot. Of images. We’ll stick to the shot list, but also leave a lot of room for spontaneity and creativity (after all, isn’t that why you hired us in the first place?). Headshots, lifestyle, process... We’ll also usually try to capture as much behind the scenes photo and video content as possible, we know you’ll want to post all about the day (the glam and… not-so-glam moments).

6. We may finish early. We may finish a little late. There are so many variables that contribute to our timeline - weather, lighting, comfort level, did a squirrel eat our perfectly styled prop bowl of nuts? We try to stick to our schedule, but being flexible is always a good idea.

That’s it! Of course, each shoot is different, with varying elements, but that’s the gist of the day of our photoshoot. As your Boston personal brand photographer, I will work with you to capture the feel you want in each image, directing you on how to pose and bringing an energetic vibe to your photo shoot. There's no need to worry if you feel a little awkward at first - I'll guide you through it! We'll follow our shot list and timeline, but also leave room for creativity and spontaneity. And don't forget, we'll capture behind-the-scenes moments too! Let's have some fun and create next level images for your website, social media, and promotional materials. Bottom line, if we are prepared (and we will be) it’s low pressure, and lots of fun.

Photo Shoots in Amazing Locations: Martha’s Vineyard Spotlight with Jill | Boston photographer

The first time I chatted with Jill, she opened up to me about her passions, her business, her life. She wanted to plan her personal brand shoot where she lived, in Martha’s Vineyard, and she had already put more thought and planning into this session than any other client I’ve had. She was working on her brand with Jordan Duvall from Ignite Your Soul Brand and her art direction guide was 20 pages long. 20 pages. Now this could have made me run in the other direction, but it was perfect. Strategic, intentional, and very very well thought out. She had a vision for her images, and I couldn’t wait to help her bring the vision to life.

We had an amazing location and A LOT on our shot list the day of the shoot, so we set up a strict timeline to help us stay organized. It certainly takes a village sometimes and I was so grateful to our team of amazing women - My assistant Gwen, Paula with hair and makeup, as well as styling, and Jill’s two best friends for being an extra set of hands wherever they could (and the perfect hype women as needed).

It was important for us to show Jill’s spiritual side. She offers intuitive healing and guidance to help women become their authentic selves. Her clients choose her because of her open, nurturing, and compassionate nature, so that was an element that we had to make sure we captured throughout the day. She also does akashic record readings (which I had to google it after our first conversation!)

We ended at the beach at sunset - our grand finale after a long day of shooting. It was the perfect magic to wrap a full day. Beautiful sunset, wind in our hair, waves crashing. All said and done, it was a 14 hour day (which I don’t do many of anymore with two toddlers at home), but so worth it.

Taking on Toddlers During Your Newborn Shoot | Boston Photographer

Just days into embarking on their journey with three kids, the Gillespies were ready to capture some precious moments with their brand new baby and his older siblings. With mom and dad having two toddlers in tow, I was more than happy to be welcomed into their South Boston home for a cozy indoor session. Having two young kids of my own has made newborn shoots even more special to me, give me all the baby snuggles!  Also, Charlie was a total natural, and went along with whatever we wanted.

Annie and Jack were so excited to show us all around their home to help scope out their favorite spots to play. As I received the formal stuffed animal introduction, I had dad giving the performance of a lifetime just behind my head while I snapped some playful, candid photos. Between the giggling and jumping on the bed we lost count of how many times we lost Annie’s bow in the silliness, but somehow she had it on for every photo.

The bow itself was the cherry on top of the family’s coordinating wardrobe. The Gillespies pulled a page right from our style guide and accented their neutral-toned outfits with pops of blue. All of which looked great against the backdrop of their home. It's easy to overlook your own bedroom as a photo location, but I find they tend to make a great spot to get comfortable in front of the camera.

After exhausting the photo opportunities in the bedrooms we relocated to the kitchen to break out everyone’s favorite: snacks. When discussing prep for the session I always recommend bringing along your kid’s favorite (non-messy) treat to break out when their patience starts running low. Once we had Goldfish coupled with the rare opportunity to sit on the counter, the kids got the second wind.

The shoot ended with the whole family (including the dog) piled onto the couch to snuggle and love on baby Charlie. What made this such a successful family session was everyone’s attitude. Mom and dad were easygoing, we gave the toddlers some freedom so they had fun the whole time, and this allowed us to capture these genuine, authentic family moments.

Inside an Interior Designer Personal Brand Shoot: Sarah Cole Spotlight | Boston Photographer

On an interior shoot, so much prep goes into making a room photo ready. On a brand shoot with an interior designer… in a home that she designed, take that prep work and make it a double, hah! When working with interior designers, I usually recommend that we keep the photoshoot for the home they designed and their brand photoshoot separate, but limitations in using someone else’s home doesn’t always allow that kind of freedom. Sarah had two days to prep, style AND shoot the home and her brand photos… I’m sweating and stressed just saying that. Prep work and communication, while time consuming, truly makes or breaks the outcome of a shoot like this.

Sarah Cole has made the art of prepping a space for a shoot down to a T. Being a visual person herself, she had the perfect vision for her “red dress” room, and using the built-ins as a main backdrop. And hello yellow shoes to perfectly compliment the yellow/blue sitting room? Showing part of her process and not JUST the pretty, finished product, was important, so we made sure to take elements from the planning stages - the measuring to get the perfect custom fit, the dozens of meetings and conversations with clients, reviewing the floor plans, down to the final touches.

How to make your brand shoot more personal with Kylie Wright | Boston Photographer

One of the many parts I love about personal brand shoots is the opportunity it creates for you, the client, to reflect on your brand and how you want to be seen. Kylie, CEO of a tech company, has had many “corporate” headshot sessions to show the serious professional side of her job, this time opted to go for a more personal approach with her session.

I loved this approach, as it allowed us to highlight Kylie’s life outside her Back Bay office, creating a very genuine “total package” image of her. She lives near her work, and if you haven’t been to Back Bay, it has so many photo opportunities with the brownstone buildings, Newbury street, restaurants, and green spaces. Pretty much quintessential old town Boston. In capturing her less corporate side, we focused on what she appreciates outside of the office such as her favorite walks in the neighborhood, or her favorite restaurants in the area (which I don’t know how you can pick), rides her Blue Bike to the office, and one of my favorite moments, spending some time engaging with her family and pups. 

For a more casual professional vibe, we concentrated on what she would post to a blog or LinkedIn about, such as how she can take work calls walking down Commonwealth Ave. As a leader, she loves working with her team and considers that one of her happy places.

Behind the Scenes of a Personal Brand Session in Marblehead with Kelly Duggan | Boston Photographer

This past fall, I was up in Marblehead (which is so beautiful!) every few weeks working with some incredible interior designers and architects. One of the shoots that really brought Marbleadhead to life though, was Kelly’s personal brand session. This all-inclusive, all-day lifestyle session for Kelly was really meant to show off HER. The perfect combo of her biz and life… because honestly is there really that much of a line between the two anymore?

Walking in the door at our first location Kelly chose - a beautiful home overlooking the bay in Marblehead- I gawked at the stunning clothing laid out for this session, which pretty much turned the downstairs entrance into a walk-in closet. Our mutual friend Paula was her hair and makeup artist, and really went above and beyond, taking the role of wardrobe stylist as well, adding accessories to compliment and finalize outfits. (Thank you Paula!) Kelly and Paula absolutely NAILED wardrobe, and Kelly wore her clothes with such confidence. Side-note: even if you are coming to the studio for a quick headshot, I recommend getting your hair and make-up done by Paula. She’s my HMU spirit animal and always creates the perfect camera-ready-but-still-yourself look.

Kelly had a clear vision for her shoot, bringing fun props along with her to clearly define her brand and add some personality (pro move Kelly). How fun is it to have a bunch of balloons and pop some bubbly?! There was even fake snow, which required us to get creative with our cleaning in our efforts to be as eco-friendly as possible. We had an action packed shot list for the day (I may have broken a sweat on multiple occasions), but we ended up with a TON of variety that will fill her content library for months.

And, as always, we had to be flexible in true photoshoot fashion, as one of our locations in town was closed. That just led us to a lovely flower shop right down the street, with great steps for posing, and pristine lighting. Everything worked out beautifully in the end! We ended the day in Lynn, right along the water in time to catch the sunset over Boston; casting a golden glow to the end of our session. Of course, there was a toast to celebrate!

How Gwen made the most of her brand shoot | Boston Brand Photographer

Gwen, Homeopath, came to me when planning her website with her website designer Lulu, and her photos from this brand shoot fit her website. During our consultation, she described how she wanted an organic and neutral look to her images. We decided to do the shoot at my studio in Lawrence, starting with a complete blank slate background and adding in details and items reflective of her brand such as earth toned art and plants. A minimalist approach with beautifully simple results. One of our goals was to recreate the warmth and openness of her office environment and the general vibe of zoom calls with patients, and we were able to do just that using a few key items and colors.

And while we had the whole brand session in our studio space, we were not limited! Gwen worked with a virtual wardrobe stylist before our session, and they put together A LOT of looks. In fact we had 7 outfits which we fit into a half-day shoot! Talk about really creating versatile content. Once again, here is where planning and prep are everything. We were able to be intentional about shooting 7 looks in one half day session, and successfully giving Gwen the variety in her content that she needed. Of course I have to give a shout out to Paula, my friend and makeup artist, who was with us for the entire session to transition between looks, she makes everything look so effortless. 

I can’t say enough good things about working with the right team. With Lulu’s direction, Gwen’s clear visual inspiration, Kate’s magical wardrobe, and Paula’s always natural HMU, we were able to produce exactly what Gwen wanted.

5 Ways to Make the Most of Your Brand Shoot | Boston Photographer

1. Re-evaluate what your brand means to you and how you want that visualized. What are some of your business’s grounding principles or your own personal mantra? What do you want to be known for- approachability? Family oriented? Think about what locations are good visual representations of your brand. 

2. Image research and prep. Time to head on over to Pinterest and other social media (or scroll through my instagram) to find poses and images that give me some direction for what you want. I will guide you through posing the day of our shoot, but this is a good place for you to figure out what you like and (maybe more importantly), don’t like aesthetically. Additionally, if you already know where you want these images to end up, that’s super helpful in creating a shot list customized to your needs.

3. Keep me updated! Communication, communication, and did I mention communication? We will start with a consultation call to go over how to best showcase you and your brand during our time together. This is a great time for me to really listen to your needs, pain points, and ideas, so that I can start putting those all together into a custom shot list before our session. If any changes do happen along the way - you decide you want to change location, add a specific shot, prop, bring your dog, fill in the blank, let me know ahead of time so we can plan for it.

4. Picking your outfits. A perfect excuse to look through your wardrobe with a fresh set of eyes. It’s so important to choose clothes you feel confident in AND that are representative of you and your brand. If that means shopping to add in some key pieces, or borrowing some accessories from a friend, you’ll want to leave yourself plenty of time for searching and ordering what you need. I always suggest having a few extra options.

5. Day of shoot. Leave yourself plenty of time to prepare, and arrive at our first location punctually so we can make the most of our time together. I highly recommend bringing a few snacks and water bottle. Trust me, the time will go by fast, so take a deep breath, and relax so you can enjoy it and be your authentic self. Once we get going these sessions are so much fun!

Cooking up a successful brand image with Tyler Kinnett | Boston Photographer

A young (super) successful chef with passion, kindness and humility needs some great photos to up the ante with his brand image.

Tyler was clear in the direction he wanted to go - away from wholesome and typical, and more toward gritty, edgy, Anthony Bourdaine. He wanted to show that he was more than a restaurant chef, he encompassed the total package and had big plans to expand his career.

After learning that sourcing his food is one of his top priorities, I knew we had to make that a highlight of our shoot. Tyler focuses on using ingredients that are not only unexpected, (like pine in sauces and desserts… see above photo), but locally sourced and seasonal as often as possible.

He has a great relationship with one of his suppliers, Allendale Farms, which was clear from the way they greeted each other when we arrived to shoot there. Tyler takes the time to chat with lead farmer, Kate, and she goes through their current and upcoming seasonal crops with him.

It’s always great going into a shoot with someone who is so passionate about what they do, it makes it easy to create beautiful, genuine images for them.

Updating your personal brand photos with Marty | Boston Photographer

How do you keep fresh content flowing for repeat clients? When someone comes back to update their personal brand photos once every few months or once every year, it’s important that we get it right everytime. We want it to be consistent with their brand, but not redundant from one shoot to the next. Marty Moore’s two shoots are perfect examples of how to properly execute this.

Here are my top 3 things to consider:

Consider location.

I always emphasize how important location is for a brand shoot, but the 2nd or 3rd time around, location plays an even bigger role.

Contrary to what one might think, you don’t want to choose somewhere wildly different. The goal is to choose somewhere that offers new perspectives but is still cohesive with the photos we’ve already shot and the brand story we’ve been telling. For some, that could even be the same location for more than one session. For others, that could mean hunting for the perfect new space to rent for each shoot.

Freshen up the wardrobe.

This will vary from brand to brand, but for Marty’s in particular, his look is the casual suit jacket over a white shirt with jeans or trousers. So for him, we kept it consistent but paid close attention to the smaller details - the cuff links, the watch, the tech accessories.

For other brands, half of the fun in planning the 2nd shoot could be choosing a whole new wardrobe! There are no rules here, so switching up the look or keeping it similar, it’s all good.

Dig into the purpose behind the shoot

Is it for a new product or course launch? Are you offering a new service? Celebrating a big biz milestone?

Whatever the purpose is, this will steer us in the right direction to create brand new content, even if we are shooting on the same neutral backdrop. Planning the right “action” shots is really what guides the story we want to tell.

Marty’s team chose to rent the lovely Newburyport Studio for their shoot. It was my first time shooting there, and wow was it versatile! I can’t wait to shoot there again. Marty’s team once again provided amazing creative direction, and it’s always satisfying to hear they were thrilled with the outcome.

Fun Ways to Photograph your kids This Summer | Boston Photographer

Summer is here (and so is the heat)! Hand-in-hand with this warmer weather comes longer time spent outside, especially for kids. To capture your kids having fun in the sun, I’ve created a list of some summer photo ideas that will bring a smile not just to your kids face but to your face as well. 

Capture your kid:

1. Eating watermelon or summer fruit. Be prepared for sticky hands and chins! You can even make a day of this by transforming it into a picnic.

2. Splashing in the water. Pool, ocean, lake, it doesn’t matter. Yes, your kid(s) will love this one, and yes, you may get wet. Trust me if you miss the shot of the cannon ball splash, they will be happy to do it again.

3. Doing classic “summer things”. Fourth of July fun, lemonade stands, playing with bubbles, running through the sprinkler, bbq nights- capture a family moment you love!

Have fun trying out different summer activities with your kid and capturing the moment as is. Pro tip: remember to bring sunscreen and bug spray.

YES! Your workspace is photogenic. How to easily prep your space | Boston Photographer

Ok, our workspace does not look like HGTV in day to day life, but there are some really simple things we can do to style it for photos. If you know me, you know I love shooting a portion of our brand photos in the spaces my clients actually work in. If we are talking real and authentic, this is it! We want it to look clean and “effortless,” but not perfect, so there are some really simple ways to prep your space for photos.

1. Declutter. This is the number one, number two, and number three way to prep your environment. This doesn’t mean clearing off your desk completely, we want it to look functional, but not chaotic. Remove stacks of papers, organize pens, and clean up wires. These simple things will dramatically impact the way your desk photographs.

2. Remove “heavy” or dark objects from background. Darker objects steal focus, and we want to keep distracting elements out of the background. (example here before and after?)

3. Add life! Now that we’ve removed, it’s time to add. Green plant life would be my recommendation but any sort of flowers or plant will do the trick. This can be a desk plant, bamboo stalks, or a larger standing tree-type plant. (photo example with plants in foreground and background). Plants are a styling must have for most lifestyle photoshoots, no matter what your business is.

That’s it! Just a little rearranging and your space that you didn’t think would be appropriate for photos, is now the clean, personalized space you need for your brand photos. We want it styled, not sterile.

Bonus tip: if you already have brand colors, subtly accessorize your space using those colors in your vase, plants/flowers, pen, notebook, or desk organizers. The key here is subtle, pick one or two of those items, not all of them.

A Tribute to the Mamas | Boston Family Photographer

Moms. I see you. Organizing family photos, juggling schedules, getting outfits together, bringing supplies, making sure the kids (and partners) look happy... all you want is a few good photos since you have none.
Then I get to witness and document these amazing sweet, silly, lovey moments and it's the best.

I hope you have a beautiful Mother’s Day.

What to Expect on Kids Brand Photoshoot | Boston Photographer

I love working with kid’s brands!!! Love it, love it, love it. And even more so when the marketing coordinator doubles as the stylist and totally nails her vision. Commercial and editorial shoots with kids can be about as unpredictable as they come, but that’s part of the fun - thinking on your toes and getting spontaneous authentic images. This shoot was also special because we got to work with Todd and his two sons, so capturing the natural chemistry between them was easy.  

There was never a dull moment at the studio, as Todd’s launch for children’s eyewear brought in a mix of fun and curious personalities. Part of the joy of working with kids is the wonder and energy they bring to a photoshoot.

They remain in constant awe of the world around them and ask questions about absolutely EVERYTHING! It makes you pause for a moment to think about how exciting it must be to experience something for the first time. Some of the most common questions revolved around my camera. How does it work? Where do the images go? Can I see them? Not only were they fascinated by my camera, but also my 7 month pregnant belly! Where is the baby? Can I see it? How does he breathe in there? (Still trying to figure that one out myself actually :) 

When working with children I find it so important to speak their language and engage with them, in order to build connections. Being a bit goofy and silly can create some great expressions. 

There was one point in the shoot that I had each of them scream as loud as they could, which would immediately turn into giggles and so many fun outtakes.

While the children were absolute CHAMPS, in true kid fashion, they were all falling apart by the end of the day. I always watch for indicators that they are done when working with child models, it won’t do any good to push them past their limit!

Overall this shoot was a blast! The fact that the whole family played a role made it extra memorable. Leigh, the marketing coordinator and Todd’s wife, took control over the creative directing, styling, and casting (Leigh can you organize EVERY photo shoot for us please?). And Todd got to interact with his sons, who inspired him to create the “Still” line of tween vision wear. The images captured from this shoot were honest and genuine, I just love how children feel so comfortable with themselves. Did I mention how much I love working with kids’ brands??