A young (super) successful chef with passion, kindness and humility needs some great photos to up the ante with his brand image.
Tyler was clear in the direction he wanted to go - away from wholesome and typical, and more toward gritty, edgy, Anthony Bourdaine. He wanted to show that he was more than a restaurant chef, he encompassed the total package and had big plans to expand his career.
After learning that sourcing his food is one of his top priorities, I knew we had to make that a highlight of our shoot. Tyler focuses on using ingredients that are not only unexpected, (like pine in sauces and desserts… see above photo), but locally sourced and seasonal as often as possible.
He has a great relationship with one of his suppliers, Allendale Farms, which was clear from the way they greeted each other when we arrived to shoot there. Tyler takes the time to chat with lead farmer, Kate, and she goes through their current and upcoming seasonal crops with him.
It’s always great going into a shoot with someone who is so passionate about what they do, it makes it easy to create beautiful, genuine images for them.
