"What do you mean by 'style our photo shoot'?" To style a photoshoot means to plan out and design your session. Styling could include clothing, accessories, props, anything used to create a look.
"Why do I care?" Styling sets the tone. The items we choose to style your session with each contribute to the look and feel of your portraits. Styling brings everything together, and gives the expression and posing context. It can add drama, or keep things light and fun. The important thing is to be creative, and have fun with it.
"How far should I go with the styling?" It can be as simple as choosing a neutral color palette and stopping there, or as elaborate as renting the perfect headband and fringe to fit your Gatsby theme. Keep it simple and genuine, or bring a detailed creative vision to life.
If this is your family portrait session, and you are trying to stay true to your personal style, then the styling should reflect your personality. If you are all about bright, bold colors, then we may start with a colorful location. If you like a muted, desaturated palette, then we may start with understated colors on a monochromatic background.
Style tip for your session: Think coordinating, not matching. Instead of looking to match each other in similar outfits, think of dressing yourself from head to toe, and spread that theme throughout the family outfits. What other accessories and colors can you throw in to go with the theme?