On an interior shoot, so much prep goes into making a room photo ready. On a brand shoot with an interior designer… in a home that she designed, take that prep work and make it a double, hah! When working with interior designers, I usually recommend that we keep the photoshoot for the home they designed and their brand photoshoot separate, but limitations in using someone else’s home doesn’t always allow that kind of freedom. Sarah had two days to prep, style AND shoot the home and her brand photos… I’m sweating and stressed just saying that. Prep work and communication, while time consuming, truly makes or breaks the outcome of a shoot like this.
Sarah Cole has made the art of prepping a space for a shoot down to a T. Being a visual person herself, she had the perfect vision for her “red dress” room, and using the built-ins as a main backdrop. And hello yellow shoes to perfectly compliment the yellow/blue sitting room? Showing part of her process and not JUST the pretty, finished product, was important, so we made sure to take elements from the planning stages - the measuring to get the perfect custom fit, the dozens of meetings and conversations with clients, reviewing the floor plans, down to the final touches.
