How We Choose the Right Location for Your Best Brand Photoshoot | Boston Brand Photographer

As a brand photographer, One of the first things I tell my clients is that selecting the right location for your branding photoshoot is just as important as choosing the right outfits or props. The backdrop of your photos helps tell your brand’s story, evoke emotion, and create a lasting impression on your audience. This may mean renting a space. Yes this is an additional cost, but if you’re already making the investment in brand photos, make sure you do them right. Whether you're a service provider, creative entrepreneur, or small business owner, here are some key factors to consider when picking the perfect spot for your next shoot.

1. Does it align with Your Brand Aesthetic

More than just a pretty space, does this location align with your brand? Your photos should reflect your brand’s personality and values. Are you modern and minimalistic? Consider a clean studio space with white walls. Do you want a cozy and inviting feel? A café or home setting might be the perfect fit. If your brand is all about nature and wellness, an outdoor location like a park or garden can help convey that. Think about colors, textures, and the overall vibe that best represents your business.

2. Consider functionality and practicality

While aesthetics are key, practicality is also important. Ask yourself:

• Does the location have enough space for different setups?

• Are there bathrooms available?

• Can you change outfits easily?

3. Choose a Space That Enhances Your Brand Story

Every brand has a story, and your photos should help tell it. If you're a chef or food blogger, a kitchen or farmer’s market can reinforce your brand message. If you’re a fitness coach, a gym, outdoor trail, or even a bright studio with space to move can make sense. Think about how your surroundings can visually communicate what you do and what you stand for.

4. Think About Lighting

Lighting can make or break a photoshoot. While we ALWAYS make sure the lighting is excellent in your photos, starting with great natural light is the best place to start. We are always able to add light to compliment what’s there, but it’s usually better if we are not starting with a windowless room with bright fluorescent lights. We don’t expect clients to know whether a location has ideal lighting or not, but we can often tell from just a few snapshots. If you're unsure, I can always help guide you in choosing a location with great lighting that will make your brand shine!

5. Personalize It

Adding small personal touches—like your favorite books, branded packaging, or signature coffee cup—can make your images feel more natural and unique to your business. Your location should feel like you. If you have an office, studio, or workspace that reflects your brand, it could be the perfect setting for an authentic and personal brand shoot. If we are shooting on location, make sure to bring in some elements that are specific to your brand.

Choosing the perfect location for your brand photoshoot doesn’t have to be overwhelming. By keeping your brand aesthetic and storytelling in mind, you can find a spot that enhances your brand and makes your photos feel truly you. Not sure where to start? Think about where you work, and where are your touchpoints with clients. We may shoot in your home office, your studio space, or need to rent a space. As your photographer, I’m happy to help you find the perfect location that aligns with your vision!

If we are renting a space, I like to start HERE

📸 Ready to book your brand shoot? Let’s chat and create stunning images that tell your story!